In 2007, Watershed set up iShed to initiate and support innovation and cross-sector collaboration in the Creative Economy. Responsible for the strategic development and delivery of iShed, Clare works with industry, academic and creative partners to deliver projects including Media Sandbox, a scheme to support SMEs to research new ideas in pervasive media, Light Up Bristol and the Creative Technology Network. Clare is also Managing Director of the Pervasive Media Studio, a new Watershed/HP Labs initiative which opened in February 2007. Before joining Watershed in 2004, Clare organised the Cheltenham Festival of Science, an annual five day festival exploring, promoting and encouraging debate around contemporary scientific development.

Website: http://www.ished.net

Email: clare.reddington AT watershed