Sarah Thelwall runs a consultancy specialising in working with creative entrepreneurs, she is also MD of www.mycake.org. Her research interests include the development of new business models in the Cultural and Creative Industries, the articulation of value systems as they pertain to the Creative Industries and the visualisation of financial and other numerical information in visual formats to aid learning and understanding by those whose preferred learning style is visual and/or non-linear. MBA (Imperial College), BSc (Biological Sciences, Durham University), MCIM, MIoD, AIBC.

Email: sarah AT sarahthelwall.co.uk