Andrew is a Lecturer in Entrepreneurship and Creativity at the University of Nottingham Institute for Enterprise and Innovation.  His background is in technology consulting and later the cultural industries as a nascent entrepreneur. His current research interests include the application of ethnography to the questions of how identity, reflexivity and pragmatist theories can assist in understanding entrepreneurial creativity especially in the cultural industries. He is particularly interested in the future of entrepreneurial education and the wider question of how entrepreneurial action contributes to the production of value in design intensive production. His doctoral thesis, which was sponsored by the ESRC, was entitled ‘The Architecture of Cultural Enterprise: A Study of Design Reflexivity in Action’. This applied an ethnographic approach to study how research participants identified with the role of cultural entrepreneur. This enabled a finer understanding of typical processes involved in creating and maintaining design intensive businesses.  His research has been published in International Studies in Management and Organization and by the American Anthropological Association. He has presented papers at the European Institute for Advanced Studies in Management and Ethnographic Praxis in Industry Conference.

Prior to joining Nottingham University Andrew was employed as a Research Associate at the Small Business Research Centre (Kingston University) for a NESTA funded projected. The project studied how young people aged 15-19 people can express innovative behaviour in academies, colleges and schools.  

Before engaging in academic research Andrew worked as a Senior Analyst at the Yankee Group (a US ICT consultancy).  In this role he produced reports, forecasts, pan-European and global surveys used to advise telecoms and internet service providers, financial services, management consultancies,  regulatory authorities and the media about the future of consumer communications and entertainment. As a freelance consultant Andrew has been employed by the Art and Design School (Nottingham Trent); the Princes’ Trust and various cultural enterprises, primarily to explore the intersection of commerce and artistic practices. As a business mentor he has been sponsored by the Arts Council of England to work with design agencies in the East Midlands. As a cultural producer Andrew has co-written and composed original music compositions for advertising, film and commercial record labels and is a member of the MCPS-PRS.  Andrew is co-director of Ecoescape a Community Interest Company that promotes sustainable travel in the UK and Ireland.

Website: http://www.nottingham.ac.uk/business/lizag3.html

Email: Andrew.Greenman AT nottingham.ac.uk