define a new long-term research agenda for the creative industries to underpin future collaborations between the ICT research-base and creative practitioners;

initiate new inter-disciplinary collaborations among researchers across ICT, the arts and humanities, and the social sciences, including business studies;

propose and demonstrate new ways of engaging creative end-users, leading to new models of research that can successfully combine focused "practice-led" creative activity with the need to address long-term research goals

explore new forms of knowledge transfer and innovative business