Creator is a research cluster funded by EPSRC as part of the "Connecting Communities for the Digital Economy" initiative.
The cluster brings together practitioners from the creative industries with researchers from varied traditions that span ICT, the arts and humanities, the social sciences, and business studies.
The UK is world-renowned for its creative industries in areas as diverse as music, animation, design, and the visual and performing arts. Creative industries account for 7.3% of the UK economy, making them comparable in size to the financial services industry [DCMS 2007] and the livelihood of a growing proportion of British citizens now depends upon the sector maintaining its trajectory of growth. However, the emergence of a new generation of social, pervasive and affective ICT promises to transform the creative landscape, raising major challenges for both the creative industries and ICT research.
This cluster therefore seeks to establish a close connection between ICT researchers, those with an interest in business and innovation, and practising members of the creative industries and seeks to answer 4 main questions:
What key challenges face the creative industries due to the emergence of a new generation of social, pervasive and affective ICT?
And conversely, what long term challenges must be tackled by ICT research in order to support future creative industries?
How can we better engage small creative companies in research and knowledge transfer?
And especially, how can we establish new interdisciplinary approaches across ICT, the arts and humanities and the social sciences that support "practice-led" approaches to research?